Indian consumers
have been living with the Surge pricing structure on commodities and services
for quite some time and suddenly when the Chief Minister of Delhi Arvind Kejriwal
came down hard on cab operators Uber & Ola for their surge pricing the
whole nation has woken up from its slumber and debates are raging about this
pricing structure. There was no reaction when the Karnataka & Maharashtra governments
enforced similar curbs on the cab operators.
Most of us know that the pricing is based on
the supply and demand in the market and for a consumer to get these at the time
of demand has to surely pay higher than the next person. This is how the free
markets works and I do not think that the government has rights to curb this
practice. I am personally happy that there is a curb on surge pricing since it
does save me considerable amount of monies but then how does it ensure him of the
service or the product at the times of demand. Let me take an example of a cab
service at Chennai where I reside on the outskirts… during the morning and
evening rush hours you would normally not get an cab as the demand is very high
with office going persons and during these times if I am lucky to book a cab
using their application then it gives me an option of continuing with the
confirmation for extra pricing and this could range from 1.2x to 3x. Now if I feel
that this is too much I would have to wait for a long time to get a service at
normal fare… choice is entirely mine and not the governments. If at all
government uses their muscles to ban this surge pricing then they should also
ensure that they have made provisions of good public transport system and infrastructure
which is lacking terribly in most metros of India. In Chennai consumers are
willing to accept the surge pricing for Ola cabs as the auto rickshaws charge
even higher rates which are at times over 3X.
With the ban on
surge pricing on the cab operators in three states let us see the state governments
of other metros also take similar actions. If the surge pricing ban is totally enforced for cab services then next
step by the government is to curb
similar practices in commodities market, Cinemas ,Airlines, Hotel industry and
so forth and let us see if this would work out for there would be a definite
outrage from all the traders for sure. Only time would tell if the ban on such
practices is a boon or a bane.
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